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What is the difference between Local SEO and Enterprise SEO?

June 01, 2019

Difference between Local SEO and Enterprise SEO

Enterprise SEO

Local SEO

Local SEO, which is also called as Local Search is a type of SEO more specifically used for a region. In simple words, it is the process of optimizing your website for a particular geographic region in any of the Search Engine. In the case of local SEO, you will target the customers who are located in a radius of 0 to 3 miles.

Imagine you have a small Bakery with a little budget on marketing, you will definitely focus on the customers who are near you, not the ones in the next state or district. So you will make sure the keywords are chosen in such a way that only those people will see your website who is near you.

Enterprise SEO

Enterprise SEO is for the bigger brands, the brands that are very famous and most of them are aware of their products and services. In the case of such brands, they are so famous that there will be a large volume of searches happening with their brand name in it. So they must capture those keywords and make sure those keywords or the searches with their brand name will index their website.

A few names of businesses or enterprises that use Enterprise SEO could be Ebay, Amazon, Flipkart Puma, Infosys, etc. 

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