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What is content marketing?

 Content marketing is a technique of creating any content like blog posts, videos, social media posts, etc. and sharing these contents online which in turn implicitly promote a brand or product. Here the ultimate goal of content marketing is making profit or money out of it. 


 In content marketing, someone shares any online content which will help the people know about it and learn. This will also show that the person who creates and posts the content is knowledgeable on the particular topic, thereby creating trust. Once people sees this content, now you can make them your customer by promoting your brand or product by directing the visitors to it. By proving the information of your business with the content that you share you can convert the visitor into a valuable customer.

 For example, imagine if you are a dentist and you write blog about dental health care and there are many people who visit your blog frequently. Now what you can do is, by giving information about the dental health, you can provide information about your dental clinic, so that you can direct the blog visitor to your customer.

Thus content marketing will help you indirectly market your products of your business and promote it.

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