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What is Search Engine Optimization or SEO in Digital Marketing?

SEO or Search Engine Optimization is the process of making your website, blog or online content to be listed in the top most page of any search engine in Organic search results. In simple words, SEO is following few steps to optimize the website so that it is gets displayed in search engine results, while searching about the website content. 

SEO Digital Marketing

Every webmaster or the owner of the website will make sure that his/her website will come up in the search results while anyone searches for the keywords related to website content. SEO is one of the most important process to improve the website traffic. 

Why Search Engine Optimization or SEO?

Imagine you are searching for a keyword "how to make coffee", so you will see millions of search results. Now it is the normal tendency to click on the top most search results. You will not go for next page for the results as you already have many websites listed in the first page. Thus it is very important to optimize the website in such way that the website should be listed in top most search results. Topper the listing of search results of your website, better will be your website traffic.

Thus to increase the number of visitors to the website or your online content, your website must be Search Engine optimized. Few SEO techniques registering in Search Engine directories, having many backlinks, using accurate keywords in website, responsive website which will display properly in any device, etc. The crawlers of different search engine checks every website on various aspects above mentioned. Like for example Google bots crawl to different website and rank the websites on the basis of various aspects. According to that rank the website is listed in the Google search results.

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