What is Digital Marketing?

 Digital marketing is doing marketing activities online by using technological gadgets like mobile phones, computers, etc. As the number of people using the Internet is increasing day by day, the companies are shifting towards Digital Marketing from the traditional marketing techniques. The number of people who are using mobile phones are also increasing and thus there is a boost in mobile advertising. 

Digital Marketing in simpler terms with example : Let me explain Digital Marketing in simple words. Just imagine you have a Restaurant in place X, now you have decent number of visitors coming there daily but there is no growth. You feel like you have to increase the number of customers. So, you can either go for Traditional marketing techniques (TV Ads, Billboards, etc) or the Digital Marketing techniques. You know there are lot of people who pass through the road in front of restaurant, but since they are not aware of your restaurant, they don't visit. Now if you give information about your Restaurant in Google My Business and add your location in Google maps, many will come to know about your restaurants and will start visiting your restaurant. By doing so you have just marketed your service online, which is nothing bus Digital Marketing. But remember, Digital Marketing is a very huge topic, it consist of so many techniques.

 Thus Digital marketing is playing a key role in marketing process, it is really important for the companies be aware about it, learn it and start using it. The Digital marketing is a vast topic, it includes from creating a Facebook fan page to a paid Advertising. The companies or firms advertise their products or brands in various Social media site, Search Engines, Blogs, Mobile Apps and through Emails.

 The advantage of Digital Marketing is that, the average amount for an advertisement to reach a target customer is less than other advertising mediums. By Digital Marketing, the company can target only the customers who are interested in buying their products, or in other words the marketer can make sure the relevant Advertisement reached to the relevant person. Unlike traditional marketing mediums like TV advertisement, Radio Ads, Bill boards etc, which shows advertisements to a lot of people, in which there will be people who are not interested in the Ad product or service, Digital Marketing makes sure you can show your Ads to those who are your target customers and hence saves money.